Question 25 Which of the following types of data are collected using a classification question? a. Behavioral intent b. Purchase behavior c. Attitude toward the brand d. Gender e. Personality

The answer is **d. Gender**. Here's why:* **Classification questions** are designed to categorize respondents into distinct groups. They typically have a limited set of predefined answers.Let's analyze the options:* **a. Behavioral intent:** This is often measured through open-ended questions or scales that assess the likelihood of a specific action.* **b. Purchase behavior:** This is typically tracked through transactional data or surveys asking about past purchases.* **c. Attitude toward the brand:** This is usually measured using scales or open-ended questions that explore feelings and opinions.* **d. Gender:** This is a clear-cut classification question with a limited set of answers (male, female, non-binary, etc.).* **e. Personality:** While personality can be categorized, it's often measured using complex questionnaires or assessments, not simple classification questions.**Therefore, gender is the only option that directly aligns with the definition of a classification question.**