Which of the following types of data are collected using a classification question? a. Behavioral intent b. Gender c. Attitude toward the brand d. Purchase behavior e. Personality

The answer is **b. Gender**. Here's why:* **Classification questions** are designed to categorize data into distinct groups. They typically have a limited set of predefined answers.Let's analyze the options:* **a. Behavioral intent:** This is often measured through open-ended questions or scales, not simple classifications.* **c. Attitude toward the brand:** This is usually measured using scales or rating systems, not simple classifications.* **d. Purchase behavior:** This is tracked through transactional data, not classification questions.* **e. Personality:** Personality is complex and often assessed through questionnaires with multiple questions and scales, not simple classifications.**Gender** is a clear example of a classification question. You would typically ask a question with predefined options like "Male," "Female," or "Other."