Question 17 The problem or opportunity that requires a business decision on the part of the decision maker is called a __ . a. management dilemma b. return on business investment c. measurement approach d. research problem e. challenge

The correct answer is **(d) research problem**. Here's why:* **Research Problem:** This is the core issue or question that a decision-maker needs to address. It's the starting point for any business decision-making process. Let's look at why the other options are incorrect:* **Management Dilemma:** This is a broader term that refers to a complex situation where there are multiple possible courses of action, each with its own risks and benefits. * **Return on Business Investment (ROI):** This is a financial metric used to evaluate the profitability of an investment. It's not the problem itself, but a way to measure the outcome of a decision.* **Measurement Approach:** This refers to the methods used to gather and analyze data, not the problem itself.* **Challenge:** While a challenge can be a problem, it's a more general term. A research problem is a specific, well-defined issue that needs to be addressed. **In summary:** A research problem is the specific issue or opportunity that requires a business decision. It's the starting point for identifying the problem, gathering information, and developing solutions.