Question 26 Which statement below best reflects the general rule regarding how many group interviews should be conducted for a given research project? a. all of the above are true b. use at least 3 groups for every geographic region involved c. the more homogeneous the groups, the more groups are needed d. include groups of men only, women only and men and women combined e. conduct interviews until no new insight is gained

The best answer is **e. conduct interviews until no new insight is gained.** Here's why:* **The goal of group interviews (focus groups) is to gather rich, qualitative data.** The number of groups needed depends on the depth and breadth of information you're seeking. * **Saturation point:** You continue conducting interviews until you reach a point where you're not getting any new or significant information. This is known as "saturation."* **Other options:** * **a. all of the above are true:** This is incorrect. Not all the statements are true. * **b. use at least 3 groups for every geographic region involved:** This might be a guideline for some projects, but it's not a general rule. The number of groups needed depends on the research question and the diversity of the population. * **c. the more homogeneous the groups, the more groups are needed:** This is generally true. If groups are very homogeneous, you might need more groups to capture the diversity of perspectives within that population. * **d. include groups of men only, women only and men and women combined:** This is a good practice for some research, but it's not a universal rule. The specific groups needed depend on the research question and the population being studied.**In summary:** The most important factor in determining the number of group interviews is reaching a point of saturation where no new insights are being gained.