TEXT 2 Governments play a critical role in raising awareness and trust in vaccines among the various strata of society. They hold the responsibility to communicate effectively about the safety, efficacy, and necessity of vaccines.To tackle vaccine hesitation and misinformation, governments should start by launching comprehensive public information campaigns. These campaigns can take multiple forms, such as television and radio spots, social media initiatives, billboards, and other public displays. This information must be clear, concise, accurate and delivered in a language that the general public can understand It's important to stress not only the benefits but also the careful process of testing and approval vaccines go through before being released in the market. In addition to information campaigns, the government can collaborate with key opinion leaders or role models within communities to boost vaccine confidence These influential members of society including religious leaders celebrities, or respected elders can help in communicating the relevance and safety of vaccines. They can set an example by getting vaccinated themselves. showing citizens that vaccines are safe, effective, and necessary for public health. Lastly, the government should also encourage and facilitate open dialogue about the benefits and side effects of the vaccines. This can make people feel more comfortable and less fearful about vaccination. Engaging the public in conversations about vaccines addressing their concerns and misconceptions, can help alleviate fear and build trust.In this way, people can feel part of the process and may be more willing to accept and embrace vaccines. Who is the target audience of Text 23