which is typically more effective with marketing: Mass or Personalized

### Personalized

## Step1: Understanding the Concepts### Mass marketing refers to the process of marketing a product or service to a wide audience, often through traditional advertising methods such as TV commercials, print ads, and billboards. On the other hand, personalized marketing involves tailoring marketing efforts to individual customers based on their preferences, behaviors, and purchase history.## Step2: Analyzing the Effectiveness### While mass marketing can reach a larger audience, it often lacks the personal touch that can make a customer feel valued and understood. Personalized marketing, on the other hand, can create a stronger connection with the customer, making them feel special and increasing the likelihood of repeat business.## Step3: Concluding the More Effective Strategy### Given the stronger connection and increased customer loyalty that personalized marketing can foster, it is typically more effective than mass marketing.