Question 8 Intultive decision makers tend to base business decisions on __ a. proprietary research b. business research c. all of the above d. primary data e. Secondary data

The answer is **(c) all of the above**. Here's why:* **Intuitive decision-makers** rely heavily on their gut feeling, experience, and past knowledge. They often make decisions quickly and with limited data. * **Proprietary research** is research conducted by a company for its own internal use. This can be valuable for intuitive decision-makers as it provides insights specific to their business.* **Business research** encompasses a wide range of research methods used to understand markets, customers, and competitors. This can provide data to support or challenge an intuitive decision.* **Primary data** is collected directly from the source, such as surveys, interviews, or experiments. This can be helpful for intuitive decision-makers to validate their assumptions.* **Secondary data** is data that has already been collected by someone else, such as industry reports or government statistics. This can provide a broader context for intuitive decision-makers.**In summary:** While intuitive decision-makers rely on their instincts, they can still benefit from various types of data to inform their choices.