6.13. Câu nói nào về bao gói sản phẩm sau đây không đúng? a. Cấu thành bao gói đầy đủ gồm 4 yếu tố b. Bao gói góp phần tạo nên hình ảnh của doanh nghiệp và của nhãn hiệu hàng hoá c. Doanh nghiệp cần xây dựng quan niệm về bao gói cho từng sản phẩm khác nhau d. Bao gói làm tăng giá trị sử dụng của hàng hoá

### D

## Step1: Analyzing the Statements### We need to analyze each statement to determine which one is incorrect.## Step2: Analyzing Statement A### Statement A says that the composition of a product package includes 4 elements. This is generally true as a product package usually includes the product itself, the packaging material, the label, and the outer box.## Step3: Analyzing Statement B### Statement B says that the packaging contributes to the image of the company and the brand of the product. This is also generally true as packaging can reflect the company's image and the brand's identity.## Step4: Analyzing Statement C### Statement C says that businesses need to build perceptions about packaging for each different product. This is also generally true as different products may require different packaging to convey different messages or to suit different market segments.## Step5: Analyzing Statement D### Statement D says that packaging increases the use value of the product. This is generally not true. The use value of a product is determined by its functionality and quality, not by its packaging. While packaging can enhance the perceived value of a product, it does not increase its use value.