What major question is penetrating in the buying center?

### Is finding the reaching the people who will initiate, influence, and actually make the buying decision.

## Step1: Identify the Key Elements of the Buying Center### The buying center consists of individuals who initiate, influence, and make the buying decision.## Step2: Determine the Major Question### The major question is about identifying these individuals within the buying center.## Step3: Formulate the Answer### The answer focuses on the process of finding the people who will initiate, influence, and make the buying decision.