Persepsi dan Penerimaan Remaja Indonesia terhadap Penggunaan Kata Kiyowo dalam Interaksi Sehari-hari

The use of "kiyowo" in everyday interactions has become increasingly prevalent among Indonesian youth, sparking curiosity and debate about its impact on language and social dynamics. This article delves into the perceptions and acceptance of "kiyowo" among Indonesian teenagers, exploring the factors influencing their usage and the potential implications for their communication and identity.

The Rise of "Kiyowo" in Indonesian Youth Culture

"Kiyowo," derived from the Japanese word "kawaii," signifies cuteness and adorableness. Its adoption into Indonesian youth slang reflects the growing influence of Japanese pop culture, particularly anime and manga, on their lives. The internet and social media platforms have further accelerated the spread of "kiyowo," enabling teenagers to connect with like-minded individuals and share their fondness for this term. The use of "kiyowo" has transcended its initial association with aesthetics and has become a marker of belonging and shared identity among Indonesian teenagers.

Perceptions of "Kiyowo" Among Indonesian Teenagers

Indonesian teenagers perceive "kiyowo" as a playful and endearing term, often used to express affection, admiration, or amusement. It is frequently employed in online interactions, particularly on social media platforms like Instagram and TikTok, where teenagers share their experiences, interests, and emotions. The use of "kiyowo" in these contexts fosters a sense of camaraderie and shared understanding among teenagers, creating a virtual space where they can freely express themselves.

Factors Influencing the Acceptance of "Kiyowo"

The acceptance of "kiyowo" among Indonesian teenagers is influenced by several factors. Firstly, the widespread exposure to Japanese pop culture, particularly anime and manga, has normalized the use of "kawaii" and its Indonesian equivalent, "kiyowo." Secondly, the internet and social media platforms have facilitated the spread of "kiyowo" and its associated aesthetics, creating a virtual community where teenagers can share their fondness for this term. Thirdly, the playful and endearing nature of "kiyowo" resonates with teenagers' desire for self-expression and connection.

Potential Implications of "Kiyowo" on Communication and Identity

The widespread use of "kiyowo" among Indonesian teenagers has potential implications for their communication and identity. On the one hand, it can foster a sense of belonging and shared understanding among teenagers, creating a virtual space where they can freely express themselves. On the other hand, the overuse of "kiyowo" could lead to a homogenization of language and a diminished appreciation for the nuances of Indonesian language. Additionally, the reliance on foreign terms like "kiyowo" could raise concerns about the preservation of Indonesian language and culture.

Conclusion

The use of "kiyowo" among Indonesian teenagers reflects the evolving nature of language and identity in a globalized world. While it offers opportunities for connection and self-expression, it also raises questions about the potential impact on language and cultural preservation. As the use of "kiyowo" continues to evolve, it is crucial to engage in thoughtful discussions about its implications and to ensure that it is used responsibly and respectfully.