Semiotic Analysis of Buya Hamka's Film: A Dakwah Approach **

Introduction: This article explores the potential for a semiotic analysis of the 2023 film "Buya Hamka" as a method of understanding its dakwah message. Sections: ① Background of Semiotic Analysis: Semiotics is a field of study that examines signs and symbols, their meanings, and their role in communication. It can be applied to analyze films to understand their underlying messages and how they influence audiences. ② Dakwah in Film: Dakwah, the Islamic practice of conveying the message of Islam, can be effectively communicated through film. This section explores the potential of film as a medium for dakwah and the challenges involved. ③ Methodology and Approach: This section outlines the specific methodology and approach for conducting a semiotic analysis of "Buya Hamka." It will discuss the chosen semiotic theories and how they will be applied to the film's visual and narrative elements. ④ Relevance to Students: This section highlights the relevance of this research to students, particularly those studying communication, film studies, and Islamic studies. It emphasizes the potential for this research to contribute to a deeper understanding of dakwah and its contemporary applications. Conclusion:** This article concludes by summarizing the potential of a semiotic analysis of "Buya Hamka" as a method of understanding its dakwah message and its implications for students.