Pengaruh Globalisasi terhadap Kelestarian Bahasa Sunda

The pervasiveness of globalization has undeniably reshaped the cultural landscape of the world, impacting various aspects of life, including language. In Indonesia, the Sundanese language, a vibrant and rich linguistic heritage, has been significantly influenced by the forces of globalization. This essay will delve into the multifaceted impact of globalization on the sustainability of the Sundanese language, exploring both the challenges and opportunities it presents.

The Erosion of Linguistic Diversity

Globalization has brought about a surge in the use of English as a global lingua franca, leading to a decline in the use of regional languages like Sundanese. The dominance of English in education, media, and international communication has created a sense of linguistic inferiority, particularly among younger generations. As Sundanese speakers increasingly adopt English, the use of their native language diminishes, threatening its long-term sustainability. This phenomenon is further exacerbated by the influx of foreign media and entertainment, which often lack Sundanese subtitles or dubbing, further marginalizing the language.

The Rise of Digital Platforms and Language Preservation

While globalization has posed challenges to the sustainability of Sundanese, it has also presented opportunities for language preservation. The advent of digital platforms and social media has created new avenues for promoting and disseminating Sundanese culture and language. Online communities, forums, and social media groups dedicated to Sundanese language and literature have emerged, providing a platform for speakers to connect, share knowledge, and engage in meaningful conversations. These platforms have also facilitated the creation and dissemination of digital content in Sundanese, including music, videos, and educational materials, fostering a sense of cultural pride and encouraging language revitalization.

The Importance of Language Education and Cultural Awareness

To ensure the sustainability of the Sundanese language, it is crucial to prioritize language education and cultural awareness. Integrating Sundanese language and literature into the curriculum at all levels of education is essential to instill a sense of pride and appreciation for the language among younger generations. Moreover, promoting cultural events, festivals, and workshops that celebrate Sundanese traditions and language can help foster a sense of community and encourage the use of the language in everyday life.

Conclusion

The impact of globalization on the sustainability of the Sundanese language is a complex and multifaceted issue. While the dominance of English and the influx of foreign media have posed challenges to the language's survival, the rise of digital platforms and the growing awareness of cultural preservation have created opportunities for revitalization. By prioritizing language education, promoting cultural awareness, and leveraging the power of digital platforms, we can ensure that the Sundanese language continues to thrive and remain a vibrant part of Indonesia's cultural heritage.