Business Intelligence and Digital Tools in Decision Making

Pendahuluan: Business intelligence is crucial for effective decision making in today's competitive business environment. Managers rely on various sources of data to gain insights and make informed strategic decisions. Digital tools play a significant role in collecting, analyzing, and visualizing business intelligence data. Bagian: ① Pentingnya Business Intelligence: Business intelligence refers to the data that managers use to make strategic decisions. It includes company records, industry trends, and competitors' financial and market data. ② Peran Digital Tools: Digital tools, such as Microsoft Excel, Google Analytics, and social media networks, help managers collect, analyze, and visualize business intelligence data. These tools enable managers to make sense of vast amounts of data and gain valuable insights. ③ Etika dalam Pengumpulan Informasi: Managers need to be cautious about the way they gather information, especially competitive intelligence. It is essential to prevent any concerns about the legality or ethics of information gathering. ④ Batasan antara Legal dan Etis: There is a fine line between what is considered legal and ethical in competitive intelligence. While most intelligence gathering is legal, some individuals or companies may resort to unethical practices to obtain information about competitors. Kesimpulan: Business intelligence and digital tools are essential for managers in making informed strategic decisions. However, it is crucial to ensure that information gathering is done ethically and within legal boundaries.