Fenomena Bahasa Gaul dalam Media Sosial: Studi Kasus TikTok

The digital landscape is constantly evolving, with social media platforms playing a pivotal role in shaping communication patterns. Among these platforms, TikTok has emerged as a cultural phenomenon, characterized by its short-form video content and its unique language. This platform has become a breeding ground for a new wave of slang, known as "bahasa gaul" in Indonesian, which has permeated online conversations and even seeped into offline interactions. This article delves into the phenomenon of "bahasa gaul" on TikTok, exploring its origins, characteristics, and impact on language use.

The Rise of "Bahasa Gaul" on TikTok

TikTok's popularity has been fueled by its user-generated content, where individuals create and share short videos on various topics, from dance challenges to comedic skits. This participatory nature has fostered a sense of community and belonging among users, leading to the development of a shared language. "Bahasa gaul" on TikTok is a reflection of this online community, incorporating slang terms, abbreviations, and internet jargon that are specific to the platform. The rapid spread of these terms is facilitated by the platform's algorithm, which promotes content that resonates with users, including videos that use popular slang.

Characteristics of "Bahasa Gaul" on TikTok

"Bahasa Gaul" on TikTok is characterized by its informality, creativity, and adaptability. The slang terms often draw inspiration from popular culture, current events, and internet memes. For example, the term "receh" (meaning "cheap" or "trivial") has become widely used on TikTok to describe humorous or lighthearted content. Another characteristic is the use of abbreviations and acronyms, such as "gk" for "tidak" (not) and "btw" for "by the way." This trend towards brevity reflects the fast-paced nature of TikTok, where users are constantly bombarded with new content.

Impact of "Bahasa Gaul" on Language Use

The widespread use of "bahasa gaul" on TikTok has had a significant impact on language use, both online and offline. The platform has become a catalyst for the creation and dissemination of new slang terms, which are then adopted by users outside of the platform. This phenomenon has raised concerns about the erosion of standard Indonesian language, as some argue that the use of slang can lead to a decline in language proficiency. However, others argue that "bahasa gaul" is simply a reflection of the evolving nature of language, and that it can be a source of creativity and innovation.

Conclusion

The phenomenon of "bahasa gaul" on TikTok is a testament to the platform's influence on language use. The platform has created a space for the development and dissemination of new slang terms, which have become an integral part of online communication. While the impact of "bahasa gaul" on language use is a subject of debate, it is undeniable that TikTok has played a significant role in shaping the way we communicate in the digital age. The platform's influence on language is likely to continue to evolve as new trends emerge and users continue to create and share content.