Iext 2 Reading Text Text 1 Product packaging is significant as a marketing method because it is the primary means of commumicating information to the consumer at point of sale about product atributes and branding. Up to 85% of stipermarket purchases are made on impulse, and packaging is known to play a crucial role in purchasing decisions. Cliildren are considered to be the demographic most influenced by product packaging and investment in child-oriented product packaging has been put at SUS 3 billion annually Marketers particularly use 'visual cues' that children respond to, for example cartoon claracters, colour, eraphies and premiums, In this way they take advantage of children's visual and associative memory to sell products. A study by MeNeal and Ji requiring chuldren to 'draw a cereal box' resulted in 97% of children drawing pictures with detailed brand magery, thereby: revealing the extent of detailed brand symbolism stored in children's memories Supermaket promotions are known to increase overall food sales significmitly Parents reportedly spend more in supernarkets when they are shopping with childen than when they shop alone Cartoon characters are known to positively influence cliildren's product recognition and premium offers increase positive attitudes towards, and preference for, supermarket products. The only known Australian study on supernarket sales promotions targeting children was done by Chapman in 2006. They examined product categories that were heavily promoted to children, stuch as sweet biscuits. spack foods, confectionery and crisps, and recorded the use of particular child-oriented marketing techniques such as premim offers, competitions, eartoon chanseters and celebrities Adapred from https: whw cumbridge or 2 A Nonetheless, the hypotheses are sparsed to know the detail product categonies or marketing methods B While thes researchs are gathered to investigating certain product categories or marketng methods c. Yet, the investigations are narrowed to comprehend certain product categories or marketing strategies A number of international studies on product packaging aimed at children have found more child-onented marketing techniques on unlealthy products than on healthy products. However. these studies were limited in their examination of product categories ( g . breakfast cereal alone) or marketing teclmiques (e.g. cartoon iconography and cross-promotions alone). Only one study by Elliott in Canadn investigated child-oriented marketing in all product categories, finding 90% of the products to be unhealthy. 84% to use cartoon characters and 63% to have mivleading health or nutrition claims Product packaging is the process of designing and ereating packaging for a product. This includes the materiak used, the design, the pruting, and the assembly; Packaging is an integral past of the product because it protects it. makes it easy to trassort, and can be used to promote it. However. Colorful labels and cartoons on packaging might be a good indeator that a snack isn't the most nutritious. Produsts with maketing that appealed to children were higher in sugars and lower in all other uutrients, according to the study, published Wednesday in the iournal PLOS One The study looked at nenrly 6,000 packaged toods to analyze their number of marketing strategies amed at children and their nutritional information. A large body of research shows that children are marketed these products from all sides, whether that be on television or social media. at sports practice or at community centers - even at school. "This is important for readers to understand, because seeing all of this marketing is impacting how elildren eat, and the poor dietary labits that kids are developing will carry forward throughout their lives and impact their health in the long term," Mulligan sad. Adipted from : hitps: edition.cun com Which of the following best restates the statement "However, these studies were limited in their examination of product caregories ( cg . breakfast cereal alone) or marketing techiniques (e,2, cartoon iconography and eross-promotions alone), "in Text 2 Paragraph 1?