Pertanyaan
Perspektif hubungan sosial yang merupakan kerangka teoritis tentang pertemuan khalayak dengan media massa sangat jelas terlihat pada model komunikasi __ A. satu tahap B. dua tahap C. tiga tahap D. banyak tahap
Jawaban
Model komunikasi dua tahap, yang juga dikenal sebagai model Lasswell, menggambarkan proses komunikasi sebagai berikut:
1. Seorang pengirim (sumber) mengirimkan pesan melalui saluran komunikasi tertentu.
2. Pesan tersebut diterima oleh penerima (khalayak) yang kemudian memberikan umpan balik.
Dalam konteks media massa, model ini sangat relevan karena menekankan pada bagaimana pesan disampaikan oleh media (pengirim) dan bagaimana pesan tersebut diterima dan diinterpretasikan oleh audiens (penerima). Model ini juga mempertimbangkan adanya umpan balik dari penerima yang dapat mempengaruhi proses komunikasi selanjutnya.
Jawaban: B. dua tahap
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